Digistor Appointed Adobe Specialist Reseller - Pro Video

November 16, 2011

New program for APAC aims to ensure quality Adobe customer engagement

Sydney, Australia - Digistor, a leading digital solutions supplier for the broadcast and post-production market, has announced the company's appointment as an Adobe Specialist Reseller - Pro Video to sell and support Adobe's range of best-selling software products. Digistor will focus on integrating Adobe's software products into professional video environments using the company's expertise and relationships with leading manufacturers to deploy complete solutions for applications for any screen.

Digital Video professionals, an important customer group for Adobe, make up a large part of Digistor's existing customer base. These customers include all of the major free-to-air and cable TV stations, production and post-production companies, independent video production companies and digital media agencies. In addition, many design customers are integrating digital video into their projects, bringing about a surge in demand for professional video solutions. Adobe has granted Specialist Reseller - Pro Video status to Digistor in recognition of Digistor's ability to sell and support Adobe's software products into these existing and emerging markets.

"Being appointed an Adobe Pro Video Reseller is important to Digistor and its customers," stated Digistor Managing Director, Andrew Mooney. "Adobe's software has gained momentum in professional broadcast, post-production and digital media markets and this closer working relationship with Adobe will allow Digistor to more effectively propose solutions integrating Adobe software and to provide an even higher level of support our customers."

The program includes a number of stringent obligations which Digistor has met in order to qualify as an Adobe Specialist Reseller - Pro Video. These obligation include the certification of skilled sales and support staff and the provision of the resources in order to effectively demonstrate train and support Adobe software products. Meeting these obligations helps Adobe ensure the reseller is able to provide high quality engagement with customers.

"Adobe sees significant opportunity in the Pro Video marketplace in Australia and NZ," stated Craig McGregor, Adobe Channel Sales Director, ANZ. "We have significantly increased our local investment to capture this opportunity. I am delighted that Digistor have committed to be a strategic partner for Adobe in this area and to welcome them into our official Authorised Pro Video channel program."

As an Adobe Specialist Reseller - Pro Video, Digistor will market, sell and support Adobe's best-selling commercial software products Adobe Premiere® Pro, Adobe After Effects®, Adobe Audition® and Adobe Creative Suite® Master Collection. Digistor offers complete solutions incorporating these products that are complementary to, build on, and interoperate with them.

"Digistor's customers are diversifying their content delivery to address multiple screens, no matter where they are located,"explained Mooney. "We help them provide rich, engaging experiences whether delivered to the desktop, mobile, TV, games, signs or anywhere else that exists now and in the future. Adobe's integrated suite of software combined with our relationships with a range of renowned speciality hardware and software suppliers lets us do just that."

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